Millions of People Are Moving Home Without Realising Their Broadband Won’t Deliver

For immediate release

Fifteen million people work from home either exclusively or part time. Yet over three-quarters of home workers say they are unable to work due to poor broadband speed and connectivity.

Buying a home is one of the most significant life-decisions people will make. Fast and reliable broadband is now the second most important factor for people considering buying a home after the location of the property.

Despite this, broadband information has been notably absent from property listings. While home movers can easily check council tax bands, EPC ratings, and flood risk, they've had no simple way to find out if a property has the connectivity they need. Most people only discover their actual broadband speed - and whether it's sufficient for their needs - after they've moved in.

Why broadband connectivity is vital for home buyers and renters

• Millions of people are significantly affected by broadband speed and connectivity. Which? found that eight in ten people had experienced a problem with their connection in the last year.
• Poor connectivity can slash property values by as much as a quarter. Three-quarters of home workers reported having to find a new place to work due to slow broadband in their homes, with one in five having to do this three to five times a month.
• Seven in ten estate agents [69%] noticed an increase in enquiries about broadband since the pandemic, with three-quarters [74%] of enquiries relating to full fibre connectivity. 
• Four in ten [37%] estate agents said that a house with a broadband connection of just 300Mbps would be worth over £5,000 more than one without. One in ten said this could add £10,000 in value to the property. 

BroadbandUK launches a new service to help find out what broadband speed their new homes have

BroadbandUK has launched the UK's first comprehensive broadband availability service for property listings in partnership with Nurtur.group. Participating estate agents can now display true broadband availability on individual property listings.

Home movers simply click the 'broadband' button on any property listing to instantly see which providers are available at that specific address, their actual broadband speeds, and connection types. The service is free to use and integrated directly into participating estate agency websites.

How it works

You can see how the estate agent tool works by clicking the links below (or Click here to cut to the chase!): 

1. Click on the Brock Taylor website and pick any rental or sale property. https://brocktaylor.co.uk/
2. Click on the green ‘broadband button’. 
3. You will now see property specific broadband speeds and availability of service.

If you’d like to know when the consumer property checker launches, or you’d like a version for your website, let us know.

Quotes and comments

Saveen Rajan, CEO of BroadbandUK, said:
“Broadband has become a fundamental part of everyday life, yet has been notably absent from property listings. We're delighted to bring address-level precision to the property market, giving buyers and renters clarity around connectivity and the confidence to make informed decisions before they commit.”

Richard Combellack, chief commercial officer at Nurtur, said:
“We are thrilled to partner with BroadbandUK to provide a comprehensive solution that not only enhances our clients’ websites but also ensures compliance with the latest regulations. The integration of BroadbandUK’s service into our platform will offer our clients a seamless way to display vital broadband information on property listings, meeting the growing demands of the property sector.”

Get in touch

• If you’d like to know more about broadband, connectivity and speed, please get in touch with BroadbandUK by contacting Martyn James: [email protected].
• If you would like our plain English briefing documents and articles on broadband services, common complaints and consumer tips ahead of BroadbandUK’s campaign, get in touch.

Stats, data and new legal requirements

Meeting New Legal Requirements

The launch arrives as widely misunderstood regulatory requirements under the Digital Markets, Competition and Consumers (DMCC) Act mandate that estate agents must provide 'all material information essential for informed property decisions'.

Key regulatory points include:

• Broadband connectivity now falls under mandatory disclosure requirements
• Estate agents must display accurate internet capability data on property listings
• From 6 April 2025, the CMA can fine businesses up to £300,000 or 10% of global turnover for breaches

The ‘Broadband Availability’ service addresses this compliance requirement whilst providing genuine value to buyers and renters who increasingly view reliable connectivity as essential infrastructure.

What do people use their broadband service for? 

The Household Survey Findings Report 2025 found that 86% of people went online at home more than once a day, with over a third reporting greater use of the internet [34%] over the last year. 

Vital social activities are now dependant on online access, including:

• Using apps to send messages – 77% / 75% [superfast/not superfast broadband] 
• Sending messages by text – 67% / 73%
• Email – 67% / 63%
• Video chats – 62% / 60%
• Social media – 43% / 49%

Notes for editors

BroadbandUK is the UK’s independent broadband data experts, delivering property-level availability, speed, and technology insights for over 30 million addresses. Its mission is to make reliable broadband information accessible, empowering consumers, estate agents, and the property sector to make informed decisions.

Nurtur is a fully integrated marketing ecosystem built to drive growth across the home mover value chain. The all-in-one solution connects every stage of the customer journey, from initial lead generation to nurturing and conversion. Designed for estate agents and property industry professionals, Nurtur streamlines marketing efforts, enhances engagement, and delivers measurable results. Through smart technology, Nurtur empowers businesses to become truly data-driven, maximising ROI and turning marketing into a growth engine

All about BroadbandUK.
BroadbandUK was founded in 2015 with a mission to help consumers make better-informed decisions about their broadband.

The company identified critical gaps in the market: existing speed tests were unreliable, and comparison sites were showing deals that weren't actually available whilst missing others that were. Accuracy was lacking across the industry.

Working closely with regulator Ofcom, BroadbandUK partnered with major internet service providers and infrastructure companies including Openreach to build a service based on accurate, address-level connectivity data.

After years of refinement, BroadbandUK developed the UK's first address-level broadband comparison service - moving beyond postcode estimates to provide property-specific information. This breakthrough made it possible to bring precise broadband data to the property industry for the first time.

Today, BroadbandUK's availability service covers over 30 million UK addresses, providing property-level availability, speed, and technology insights to estate agents and consumers. The company continues its mission to make reliable broadband information universally accessible and accurate.